Looking to grow your business and acquire new customers through a bulletproof and competitive digital marketing strategy in Sydney?

If you’re a Startup, SMB or Enterprise currently struggling
for traction or you just want more from your current campaigns,
we can point you in the right direction.

We're your team of digital marketing specialists that's breaking the mould for what a digital marketing agency in sydney should be.
Get Your Free Consultation

We're number lovers, focused on nothing but conversions and genuine leads, delivered at the cheapest possible cost. They say numbers don't lie. We thrive on 'em!

Our work is fully integrated and strategically aligned, allowing us to be present across digital platforms that'll deliver your business a positive ROI.

We've driven digital success for clients across the globe, implementing proven and effective solutions rooted in data and campaign best practice.

We'll be your sounding board for all things growth! It starts with more leads but we'll also advise on proper structure to get the best out of your sales team.

Collaborate with a team of industry experts who are here to help you grow and flourish.
Meet The Team
Let's Take A Closer Look At Some Of The Numbers

Our team of number loving & ROI driven digital experts have delivered impactful and tangible results for all of our clients to date. We are your one-stop shop to understanding and succeeding in the digital arena.

View All Case Studies
SMSone – Professional Services Marketing
  • 350+

    New keywords ranked organically in the first 3 months.

  • 200%

    Increase in new inbound leads from the website.

  • 50%

    Increase in conversion rates from users visiting the site.

Check Out The Case Study
Zgrada Pools – Construction Marketing
  • 50

    New leads per month vs historically only getting 4-10 a month.

  • $4M

    Worth of new opportunities created in 90 days.

  • 50%

    Increase in conversion rates from users visiting the site.

Check Out The Case Study
App Boxer – Agency Marketing
  • 71%

    Increase in new enquiries through Google Ads Campaign Management

  • $2M

    Worth of new business created

  • 50%

    Increase in time spent on site

Check Out The Case Study
As a digital marketing agency in sydney servicing global clients, we know what works and what doesn’t.

Over the years, we’ve become more and more obsessed with how sustainable client growth can be achieved through the use of the latest digital marketing strategies and technologies.

Strategists. Planners. Activators. Award Winners.
  • Winner

    B&T National 30 Under 30 Best Entrepreneur

  • Winner

    FoundX Pitch Night Champions

  • Winner

    Business News Australia Young Entrepreneur Sydney

  • Finalist

    NSW Business Chamber State Finalist

  • Winner

    Western Sydney Awards for Business Excellence, Outstanding Young Entrepreneur

  • Finalist

    B&T National 30 Under 30 Best Entrepreneur

We uncover best practices, reveal opportunities, and develop strategies for driving growth in your business.

Together, we will create a successful plan that tackles all aspects of digital marketing, from target market research to the development and deployment of your digital campaigns.

Our proven 5 step recipe for digital success has been tried and tested successfully across our amazing clients.

  • 01
    Onboarding

    Throughout this first phase, we'll book in your workshop to establish your brand's marketing objectives and identify the key channels that are best suited to run your digital campaigns.
    We then use these insights and learnings to create a detailed campaign brief in the strategy phase, detailing our recommendations off best practices and expert knowledge of the digital landscape. The outcomes of this stage will be used as the building blocks for your digital campaign activation.

  • 02
    Strategy

    Now that we know more about you, we'll use this information to start forming the structure of your very own digital marketing opportunity analysis and campaign brief.
    A fully fleshed out competitor analysis, information on industry insights and the right digital channels that we recommend for you based on our expert knowledge will be provided for you, always optimising for the best ROI achievable.

  • 03
    Activation

    Time to go live! After reviewing your objectives and the various digital channels that we've recommended for you to run in the strategy phase, we can start preparing your personalised and detailed media/content plan.
    We'll create recommendations for achieving your goals and map out essential campaigns to reach your target audiences. Then we'll schedule everything to go live once you give us the green light.

  • 04
    Optimising

    We're not an agency that simply sets and forgets.
    We understand that the digital landscape is always evolving, so that's why we're always on the front foot and monitoring and optimising your campaigns, to ensure your messaging is always being seen by the right people.

  • 05
    Reporting & Iterating

    At the end of each month's activity, we will present your automated and custom reporting dashboard detailing your campaign performance, including valuable insights and next steps for the next round of activity. Using the Start/Stop/Continue framework, we'll double down on what is driving success for your business. What works for the first 3 months may not work in the next 3 months, so we constantly iterate on the campaigns to ensure you're navigating through the changes in the market.

Like how we do things? Let’s chat!
Our Latest Blogs View All
Featured
5 Min Read
Why Hiring a Digital Marketing Agency for Small Business
Uncategorized

Did you know that most of the small businesses compete online to survive. But with limited time, budget, and in-house expertise, how can you build and manage an effective online strategy? This is where a digital marketing agency for small business steps in as your ultimate growth partner.

An agency can help you improve your visibility and achieve great results by bringing in generated leads without the cost of a full-time marketing team.

What Is a Digital Marketing Agency for Small Business?

Digital marketing agencies for small businesses render their entire fulfilment of services for small businesses and emerging brands. These agencies understand the small business challenge of tight budgets, niche markets, and slender operations.

Some of the normal services you can expect include:

By aligning these services under one strategy, a good agency ensures every marketing dollar works harder for your business.

1. You Save Time and Focus on Your Core Business

All the attention is required to run a business. There isn’t a lot of time left after running operations and providing customer service to learn SEO, run ads, or monitor analytics.

These tasks can be lifted by a little small business digital marketing agency. Hiring a team of professionals to manage your online presence returns to you some precious time for focusing on expansion, customer satisfaction, and innovation.

2. You Gain Access to Marketing Expertise

Marketing algorithms, tools, and trends are ever-changing. A small business digital marketing firm with established credibility is always applying the trending strategies in the market to their campaigns. 

You obtain an instant competitive advantage over competitors since they avail experienced marketers, content specialists, and data analysts oriented toward results. By not having to incur any costs on hiring and training an internal team, you make savings right off the bat.

3. It Is a Results-Oriented Strategy

On the contrary, when agencies work, they move according to data-backed evidence and tried-and-true methodologies, while most DIY marketing efforts move towards failure. A credible small business digital marketing agency would first try to understand your objectives, the audience you’re targeting, and your competitors. After this, they will come up with a custom strategy to improve the visibility of your website, draw in traffic, and create leads. 

Going this way means investing less time and money speculating on what works.

4. It’s More Cost-Effective Than You Think

Many small business owners worry that working with an agency is too expensive. But when you break down the cost, it often delivers better ROI than managing marketing in-house.

A digital marketing agency for small business offers flexible pricing models — from monthly retainers to performance-based plans. You also avoid the added costs of salaries, tools, and training that come with building your own team.

5. You’ll See Measurable Results

The most important aspect of digital marketing is trackability. A good agency does not just run campaigns; it also reports on them. Data on impressions, clicks, conversions, and ROI all show you.

Your small business digital marketing agency will use this data to improve and optimise campaigns over time for better outcomes and continuous improvements.

6. Agencies Help You Scale

The marketing needs of your company will change with growth. The scalable agency shall adjust the strategy to new objectives, target markets, or product lines.

Whether you’re launching a new service, rebranding, or breaking into a new market, a small business digital marketing agency has the capabilities and resources to grow with you.

7. You Stay Competitive in Your Market

Do you monitor and follow the digital investments made by your competitors?

By joining forces with a small digital marketing company, you maintain competition in the market. From social media interaction to Google ranking, your brand will maintain a strong online presence to draw in and retain customers.

What to Look for in a Digital Marketing Agency

Traits to Check in A Digital Marketing Agency 

Each agency is unique. Here are some factors you need to consider when choosing a team: 

  • Experience with small business clientele 
  • Case studies or profiles that show results 
  • Transparency and open communication 
  • Tailorable services focusing on your objectives 
  • Current knowledge of tools and platforms 

Always make sure to check that the agency is aware of your specific industry, question them, and ask for a preview of their strategy before making a commitment.

Why X/O Digital Is the Right Partner for Your Growth

Our main goal is about helping small businesses with marketing strategies. This well-known digital marketing agency for small business has had experience helping many growing businesses in many sectors from technology to trades.

What Makes Us Unique:

  • Strategies designed for your business
  • Transparent reporting
  • An in-house team of experts
  • We earn your keep on a month-by-month basis; no binding contracts. 

Whatever your needs, from social media to PPC, SEO, or a complete digital refresh, we are here to help you in any way we can.

Final Thoughts

Digital marketing agency for small business don’t just provide services; they grow partners. Outsourcing your online marketing to the best experts saves you precious time, not to mention making everything clearer and accelerating your pace toward success in an increasingly competitive online world.

If you are ready to get the most out of your digital business, then X/O Digital should lead the way.

Read More
5 Min Read
2025 SEO Trends and How to Stay Ahead: A Practical Guide
Uncategorized

Success in 2025 will depend on understanding and implementing the right strategies, particularly as search engines like Google continue to refine their algorithms. For those focused on google optimisation in Sydney, staying updated on these trends can provide a competitive edge, helping local businesses enhance their visibility and drive growth. This practical guide explores the essential SEO trends expected to shape the digital landscape in 2025, offering insights and actionable strategies to ensure your brand remains relevant and competitive. From user experience to AI advancements, and technical SEO to content optimisation, these trends cover the key areas that matter most. 

Embrace these insights to optimise your approach and keep your business at the forefront of the digital marketing world.

Key SEO Trends to Watch in 2025

In 2025, digital marketers and search engine optimisation specialists in Sydney will need to stay ahead by focusing on key SEO Trends that promise to shape online visibility and engagement. As search algorithms become more sophisticated, SEO will require a mix of technical skill, content mastery, and strategic insights to ensure brands rank well and remain competitive. The importance of user experience, AI integration, and data-driven decision-making will only grow, as Google and other search engines increasingly value seamless, relevant interactions.

These new SEO Trends also highlight the need for marketers to adopt adaptable, multi-faceted strategies. For instance, technical updates such as Core Web Vitals and schema markup can greatly influence site visibility, while AI advancements will enhance SEO efficiency, allowing marketers to streamline processes and personalise content like never before. Additionally, content that adheres to E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles is likely to perform well, catering to users seeking credible, reliable information.

By leveraging these trends, search engine marketing experts in North Sydney and beyond can ensure their clients achieve high rankings and enhanced user engagement. This guide explores the major SEO Trends for 2025, equipping you with the insights needed to make informed, impactful decisions.

Here’s what’s expected to stand out:

1. User Experience (UX) Matters More Than Ever

Google places significant weight on a user-friendly experience. Sites that load quickly, are easy to navigate, and offer clear information perform better. Here’s how to align your site with this trend:

  • Prioritise Page Speed: Fast-loading pages keep users engaged and improve rankings.
  • Enhance Mobile Friendliness: With most users accessing websites via mobile, mobile optimisation is crucial.
  • Use Clear Calls to Action (CTAs): Make it easy for users to find what they need on each page.

SEO Trends in UX are essential for both customer satisfaction and search rankings, and they’re pivotal for businesses looking to succeed in 2025.

2. The Role of AI in SEO

AI has become a game-changer in recent years, and in 2025, it will be one of the biggest SEO Trends. Whether you’re a search engine marketing expert in North Sydney or managing an in-house team, utilising AI can improve decision-making in SEO strategies.

  • Automated Data Analysis: AI tools provide insights by quickly analysing data patterns, revealing user preferences and content gaps.
  • Content Creation: AI-powered tools can assist in generating content ideas and writing drafts, saving marketers valuable time.
  • Enhanced Personalisation: AI helps in tailoring content to individual users, creating a more personalised experience.

Using AI-driven methods can provide substantial benefits, especially for those focused on google optimisation in sydney.

Hand selecting 'SEO' from a stack of blocks labeled with digital marketing elements

Technical SEO Trends to Improve Site Visibility

In 2025, technical SEO continues to be a cornerstone for achieving high search engine rankings. As search engines refine their algorithms to favour user-friendly, well-structured websites, technical SEO ensures that your site is optimised for these standards. By focusing on aspects like page speed, structured data, and Core Web Vitals, you can enhance both your site’s performance and its visibility in search results. This section highlights the most impactful technical SEO Trends that can help your business stay competitive and attract more visitors through effective, search-friendly optimisation practices.

 Here’s what you should focus on:

3. Structured Data and Schema Markup

One of the SEO Trends for 2025 is an emphasis on structured data. Adding schema markup to your website helps search engines understand your content better, which may improve rankings.

  • Highlight Important Information: Schema markup tags enable Google to display essential information directly in search results, like star ratings and product details.
  • Use SEO Tools: Tools such as Google’s Structured Data Markup Helper can assist in implementing schema efficiently.

Incorporating structured data is valuable for any search engine optimisation specialist in Sydney looking to gain an advantage.

4. Focus on Core Web Vitals

Core Web Vitals will continue to be a priority in 2025. This trio of metrics—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—measures loading performance, interactivity, and visual stability.

  • Improve LCP by Optimising Images: Compress images without losing quality to ensure faster loading.
  • Reduce FID with Optimised Code: Efficient coding can reduce delays, improving user interaction.
  • Stabilise Content Layout: Avoid elements that cause unexpected shifts while a page loads.

Optimising these aspects can be a game-changer, especially for those focused on SEO Trends and google optimisation in Sydney.

Content-Related SEO Trends

Content remains the heart of SEO, but the way we approach it is evolving. Here are the main SEO Trends for content:

5. Emphasis on E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google prioritises content that demonstrates expertise, authority, and trustworthiness. Content creators need to ensure their work reflects these qualities. Here’s how:

  • Build Author Profiles: Show credibility by listing author information and credentials.
  • Link to Authoritative Sources: Support your content by referencing reliable external resources.
  • Use Updated Information: Outdated content can harm rankings, so regular updates are crucial.

Content that embodies E-A-T principles will resonate with both users and search engines, proving essential for a search engine optimisation specialist in Sydney.

6. Visual Search Optimisation

In 2025, visual search will become even more popular. Users can search with images instead of text, and optimising your content for this SEO Trend will boost visibility.

  • Optimise Image Alt Text: Alt text helps search engines understand image content.
  • Use High-Quality Images: High-resolution images improve the overall user experience and increase engagement.
  • Add Descriptive File Names: Image files should have descriptive names to improve visibility in search.

With these enhancements, even search engine marketing experts in North Sydney can maximise the potential of visual search.

Staying Competitive with 2025’s SEO Trends

Understanding 2025’s SEO Trends is only the first step; implementing them effectively requires consistent, proactive strategies. Here’s how to ensure your SEO approach remains effective and adaptable to the evolving digital landscape:

  1. Analyse and Adjust Regularly
    SEO isn’t a “set it and forget it” approach. To stay competitive, regularly analyse your website’s performance metrics, including traffic patterns, bounce rates, and conversion rates. Assess these data points to identify what’s working and where adjustments are necessary. This ongoing evaluation will help you align your strategy with current SEO Trends and make data-driven decisions that keep your site optimised.
  2. Utilise SEO Tools
    SEO tools like Google Analytics, SEMrush, and Ahrefs are essential for tracking key metrics and identifying trends in real time. These tools provide insights into keyword performance, site traffic, and competitor analysis, enabling you to adapt quickly to changes. By using SEO tools to stay informed, you can effectively respond to algorithm updates and continuously improve your approach.
  3. Collaborate with Experts
    Sometimes, specific areas of SEO, such as technical SEO or content optimisation, may require specialised knowledge. Partnering with search engine optimisation specialists in Sydney or other experts can bring invaluable insights and skills to your team, ensuring that your strategies align with the latest SEO developments. Working with professionals can also bring fresh ideas to your campaigns, keeping them innovative and effective.
  4. Invest in AI and Machine Learning
    AI and machine learning offer data analysis capabilities that can elevate your SEO strategy. By implementing AI tools, you can predict trends, personalise content, and improve decision-making through in-depth data insights. These technologies simplify complex SEO processes, freeing up time for more strategic planning.

By following these steps, your business can leverage 2025’s SEO Trends effectively, keeping your brand visible and competitive.

Tablet displaying analytics charts next to a laptop, representing digital marketing data

Elevate Your SEO Strategy with X/O Digital

In today’s competitive digital landscape, keeping up with evolving SEO Trends is vital for a brand’s success. As we head into 2025, the need to adapt and refine your SEO approach is more important than ever. For businesses prioritising google optimisation in Sydney, leveraging these developments—such as enhanced user experience, AI-driven strategies, and technical advancements—will ensure your brand remains visible and appealing to your audience. Adapting to these trends can mean the difference between being just another result in the search rankings or standing out as an industry leader.

By embracing the latest SEO strategies, businesses and search engine marketing experts in North Sydney can consistently engage their audience and achieve sustainable growth. Ready to bring your SEO strategy into 2025? X/O Digital specialises in helping brands stay ahead with cutting-edge SEO solutions tailored to your unique goals. Our team combines industry expertise with hands-on knowledge of the latest SEO Trends to drive measurable results. 

Connect with X/O Digital today to discover how we can elevate your SEO game and help your business excel in an ever-evolving digital world. Let’s work together to keep you at the forefront of search engine marketing in 2025 and beyond!

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    Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.

    If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.

    (02) 8528 4682
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    FAQ for Choosing
    X/O Digital as Leading Digital Marketing Agency in Sydney.

    Choosing XO Digital as your digital marketing agency in Sydney means partnering with a team dedicated to your success. Here’s why we are the best choice:


    Client-Centric Approach

    At XO Digital, our clients are at the center of everything we do. We take the time to understand your business, industry, and goals, allowing us to develop strategies that deliver real results.

    Innovative Solutions

    We stay ahead of industry trends and leverage the latest technologies to provide innovative solutions that drive your business forward. Our creative approach ensures that your digital marketing efforts are both effective and cutting-edge.

    Results-Oriented

    Our focus is on delivering measurable results. We set clear KPIs and continuously monitor performance to ensure that our strategies are achieving your desired outcomes. Our commitment to transparency means you’ll always be informed about your campaign’s progress.

    Dedicated Support

    From initial consultation to campaign execution and beyond, our team provides dedicated support throughout your journey. We are here to answer your questions, address concerns, and provide guidance to help you achieve your digital marketing goals.

    Selecting the right digital marketing agency is a critical decision for your business. Here are some tips to help you make an informed choice:

    Define Your Goals

    Before you start your search, clearly define your digital marketing goals. Whether you want to increase website traffic, generate leads, or boost sales, having a clear objective will help you find an agency that aligns with your needs.


    Evaluate Their Expertise

    Look for an agency with a proven track record and expertise in the areas that matter most to your business. Review their case studies, client testimonials, and portfolio to assess their capabilities and results.

    Check Their Approach

    Ensure that the agency takes a strategic and data-driven approach to digital marketing. Avoid agencies that promise quick fixes or unrealistic results. A reputable agency will focus on long-term strategies and measurable outcomes.

    Consider Their Communication

    Effective communication is essential for a successful partnership. Choose an agency that is transparent, responsive, and proactive in keeping you informed about your campaign’s progress.

    Assess Their Pricing

    While cost shouldn’t be the only factor, it’s important to find an agency that offers value for money. Compare pricing structures and ensure that you understand what’s included in their services.

    At XO Digital, we understand that choosing a digital marketing agency in Sydney involves more than just selecting a service provider. It’s about finding a partner that aligns with your business objectives and can drive real results. Here’s what makes us stand out:

     

    Tailored Strategies

     

    We believe that no two businesses are alike, which is why we create custom strategies tailored to your specific needs. Whether you’re looking for SEO, PPC, social media management, or content marketing, our team designs a plan that aligns with your business goals and target audience.

     

    Data-Driven Approach

     

    Data is at the heart of everything we do. Our strategies are built on a foundation of data analysis and insights, allowing us to make informed decisions and optimize campaigns for maximum impact. We track key metrics and adjust our approach based on real-time performance data.

     

    Proven Track Record

     

    With years of experience in the industry, XO Digital has a proven track record of delivering successful digital marketing campaigns. Our portfolio includes a diverse range of clients across various industries, each benefiting from our innovative strategies and exceptional results.

     

    Transparent Communication

     

    Transparency is crucial in any partnership. At XO Digital, we maintain open and honest communication with our clients. We provide regular updates on campaign performance, share insights, and are always available to address any questions or concerns you may have.

     

    Comprehensive Services

     

    From SEO and PPC to social media management and content marketing, we offer a full suite of digital marketing services. Our comprehensive approach ensures that all aspects of your online presence are covered, providing a cohesive and effective marketing strategy.

    Before diving into what sets XO Digital apart, it’s important to understand why partnering with a digital marketing agency is essential for your business. Here are several reasons:

    1. Expertise and Experience

    A seasoned digital marketing agency in sydney brings a wealth of knowledge and experience to the table. This includes expertise in SEO, PPC, social media, content marketing, and more. At XO Digital, our team of experts stays updated with the latest trends and techniques to ensure your marketing strategies are effective and ahead of the curve.

    1. Cost-Effective Solutions

    Hiring an in-house marketing team can be expensive. From salaries to training and software, the costs can quickly add up. A digital marketing agency offers a more cost-effective solution by providing a range of services at a fraction of the cost. XO Digital delivers high-quality results without the overheads associated with a full-time team.

    1. Focus on Core Business Activities

    Outsourcing your digital marketing allows you to focus on what you do best—running your business. By partnering with a digital marketing agency in sydney, you free up valuable time and resources, allowing you to concentrate on other critical aspects of your business.

    1. Access to Advanced Tools and Technologies

    Digital marketing agencies invest in cutting-edge tools and technologies to optimize their campaigns. These tools help in tracking performance, analyzing data, and refining strategies. XO Digital uses advanced software and tools to provide you with actionable insights and measurable results.

    Digital Marketing refers to any promotional activity that is being implemented across digital channels to connect with customers and have them engage with your product or service. This might be in the form of driving traffic from Facebook or Google to a website or the app store to encourage downloads for your new App. A Digital Marketing Agency provides practical solutions to help your business grow through the expert use of digital marketing. We figure out who your target audience are, where they are spending the majority of their time online and what tactics and channels are the most appropriate for reaching them. We also give your business the upper hand by providing knowledgeable and tangible business insights and learnings, backed by real campaign data that we extract and present to you through our reporting dashboards.

    If you’re like the 99.9% of advertisers who are after results (aka the best bang for their buck), you will most likely be searching for a digital agency who can deliver said results for you. That being said, we understand that there are so many players that play the game, so how do you pick that one diamond amongst the rough? There’s a few things you’ll need to consider:

    1. Proven track record of executing profitable and successful campaigns: Look at your prospecting agency’s case studies to find the results they achieved for their clients and how they achieved them. Don’t be swayed by the fluff and terminology, look for case studies that showcase actual tangible business results such as “Achieved X% uplift in revenue over the past 6 months”. Check out our most recent wins for our clients here.

    2: Make a list of the services you require to make sure the agency can deliver them for you: If you require PPC, SEO or Social Media Marketing services, these should be listed on your agency’s services page within their website.

    3: Are they invested in you, and are passionate about helping your business grow? This is very important, and a quality that should be considered when choosing your next digital agency. An agency that are super invested in managing your business’s digital marketing activities are the ones that will deliver the results for you. What you don’t want is an agency that will try and sell you on services that are not beneficial to your business and are just after making as much money off you as possible.

    Our strengths align seamlessly to create powerful businesses that cut through the competition. We offer both Paid & Organic Digital Marketing services including Pay Per Click (PPC), Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Social Media Marketing (Facebook/Instagram & LinkedIn), Display Marketing and Email Marketing. For a more in depth explanation of each service, visit xodigital.au/services

    Pay Per Click (SEO) refers to optimising your website’s ranking on the Google SERP (Search Engine Results Page) organically, meaning without any ad budget behind it, for the most relevant keywords that matter most to your business. SEO is generally considered to be a more long term strategy requiring careful optimisation & keyword monitoring across reporting and insight dashboards such as Google Search Console and SEMRush. In contrast, Pay Per Click (PPC) through platforms like Bing and Google Ads immediately puts your business in front of as many eyeballs as possible through machine learning and optimising to prompt clicks to your website. Unlike SEO, you can put ad budget behind your PPC campaigns and target users via sophisticated targeting capabilities. The benefit of running PPC activity is that it has an almost immediate effect when you launch your campaigns meaning that you could rank in the top search position within the first couple hours of going live. For a complete and more successful Digital Marketing Strategy, our recommendation is to run both consecutively to ensure greater coverage across the SERP whilst reaching as many users as possible.

    We’re big advocates for automating everything we do, including reporting your campaign’s performance via your personalised reporting dashboard. We use Google Data Studio to create your personalised performance dashboard that pulls in the relevant data from all your live channels which we will walk you through at the end of each month. We’ll compare current performance against our set KPIs and advise on next steps for the next period.

    Each account will have its own dedicated Digital Specialist & Account Manager who will be managing the day to day activities of your campaigns, with a Digital Lead overseeing from a project management standpoint.

    That’s entirely up to you. For many SMB’s, a digital marketing budget of around 10% of gross revenue is generally an acceptable figure. However, we understand that you might be new to market and haven’t achieved net positive revenue yet. If that’s you, we recommend starting off small for the purposes of testing and learning and then assigning more ad budget once we’ve helped your brand establish and gain traction. A minimum of $2,000 ad budget per month assigned to each channel will be sufficient.

    We certainly can. We have an in house team of designers who specialise in Branding and Content Design. However, you are more than welcome to source your own content for us to implement across your channels if you have someone already managing this for you.

    We’re also an agency of passionate designers, dedicated to unlocking the creative strategy that defines your brand. Our team of specialist designers develop brands that are built to last, designed to attract and create immediate impact. They are the experts in crafting premium creative work for every application, from digital to print to experiential. Visit thexover.agency for more information.