Looking to grow your business and acquire new customers through a bulletproof and competitive digital marketing strategy in Sydney?

If you’re a Startup, SMB or Enterprise currently struggling
for traction or you just want more from your current campaigns,
we can point you in the right direction.

We're your team of digital marketing specialists that's breaking the mould for what a digital marketing agency in sydney should be.
Get Your Free Consultation

We're number lovers, focused on nothing but conversions and genuine leads, delivered at the cheapest possible cost. They say numbers don't lie. We thrive on 'em!

Our work is fully integrated and strategically aligned, allowing us to be present across digital platforms that'll deliver your business a positive ROI.

We've driven digital success for clients across the globe, implementing proven and effective solutions rooted in data and campaign best practice.

We'll be your sounding board for all things growth! It starts with more leads but we'll also advise on proper structure to get the best out of your sales team.

Collaborate with a team of industry experts who are here to help you grow and flourish.
Meet The Team
Let's Take A Closer Look At Some Of The Numbers

Our team of number loving & ROI driven digital experts have delivered impactful and tangible results for all of our clients to date. We are your one-stop shop to understanding and succeeding in the digital arena.

View All Case Studies
SMSone – Professional Services Marketing
  • 350+

    New keywords ranked organically in the first 3 months.

  • 200%

    Increase in new inbound leads from the website.

  • 50%

    Increase in conversion rates from users visiting the site.

Check Out The Case Study
Zgrada Pools – Construction Marketing
  • 50

    New leads per month vs historically only getting 4-10 a month.

  • $4M

    Worth of new opportunities created in 90 days.

  • 50%

    Increase in conversion rates from users visiting the site.

Check Out The Case Study
App Boxer – Agency Marketing
  • 71%

    Increase in new enquiries through Google Ads Campaign Management

  • $2M

    Worth of new business created

  • 50%

    Increase in time spent on site

Check Out The Case Study
As a digital marketing agency in sydney servicing global clients, we know what works and what doesn’t.

Over the years, we’ve become more and more obsessed with how sustainable client growth can be achieved through the use of the latest digital marketing strategies and technologies.

Strategists. Planners. Activators. Award Winners.
  • Winner

    B&T National 30 Under 30 Best Entrepreneur

  • Winner

    FoundX Pitch Night Champions

  • Winner

    Business News Australia Young Entrepreneur Sydney

  • Finalist

    NSW Business Chamber State Finalist

  • Winner

    Western Sydney Awards for Business Excellence, Outstanding Young Entrepreneur

  • Finalist

    B&T National 30 Under 30 Best Entrepreneur

We uncover best practices, reveal opportunities, and develop strategies for driving growth in your business.

Together, we will create a successful plan that tackles all aspects of digital marketing, from target market research to the development and deployment of your digital campaigns.

Our proven 5 step recipe for digital success has been tried and tested successfully across our amazing clients.

  • 01
    Onboarding

    Throughout this first phase, we'll book in your workshop to establish your brand's marketing objectives and identify the key channels that are best suited to run your digital campaigns.
    We then use these insights and learnings to create a detailed campaign brief in the strategy phase, detailing our recommendations off best practices and expert knowledge of the digital landscape. The outcomes of this stage will be used as the building blocks for your digital campaign activation.

  • 02
    Strategy

    Now that we know more about you, we'll use this information to start forming the structure of your very own digital marketing opportunity analysis and campaign brief.
    A fully fleshed out competitor analysis, information on industry insights and the right digital channels that we recommend for you based on our expert knowledge will be provided for you, always optimising for the best ROI achievable.

  • 03
    Activation

    Time to go live! After reviewing your objectives and the various digital channels that we've recommended for you to run in the strategy phase, we can start preparing your personalised and detailed media/content plan.
    We'll create recommendations for achieving your goals and map out essential campaigns to reach your target audiences. Then we'll schedule everything to go live once you give us the green light.

  • 04
    Optimising

    We're not an agency that simply sets and forgets.
    We understand that the digital landscape is always evolving, so that's why we're always on the front foot and monitoring and optimising your campaigns, to ensure your messaging is always being seen by the right people.

  • 05
    Reporting & Iterating

    At the end of each month's activity, we will present your automated and custom reporting dashboard detailing your campaign performance, including valuable insights and next steps for the next round of activity. Using the Start/Stop/Continue framework, we'll double down on what is driving success for your business. What works for the first 3 months may not work in the next 3 months, so we constantly iterate on the campaigns to ensure you're navigating through the changes in the market.

Like how we do things? Let’s chat!
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Featured
5 Min Read
The Importance of A/B Testing for CRO Success
Website Development

Achieving Conversion Rate Optimisation (CRO) goes far beyond educated guesses or gut feelings; it’s a data-driven journey to truly understand what engages and converts your audience. CRO is about making intentional, precise decisions based on clear, measurable outcomes. This is where A/B Testing steps in as a game-changing strategy. By testing two variations of an element—whether it’s a headline, call-to-action, or page layout—businesses can uncover exactly which version resonates best with their audience, removing the guesswork and leading to higher engagement.

A/B Testing provides a structured, scientific approach to optimisation, allowing businesses to experiment with elements of their website and marketing materials in real time. This method not only enhances the user experience but also, as a result, drives measurable improvements in conversion rates. For organisations aiming to achieve Conversion Rate Success, understanding and leveraging A/B Testing as part of their CRO strategy can be transformative. By tapping into real audience insights, businesses can make informed changes that directly impact performance, helping them grow sustainably and meet their conversion goals. In today’s competitive digital landscape, adopting A/B Testing isn’t just a good practice—it’s essential to standing out and succeeding.

Let’s dive into why A/B Testing is crucial for achieving optimal Conversion Rate Optimisation. By understanding its role in refining user experience and boosting engagement, you’ll see how this data-driven method can elevate your strategies and drive measurable improvements in conversion rates across your digital platforms.

What Is A/B Testing?

A/B Testing is a method where two versions of a web page, ad, or email are compared to determine which performs better. It’s a straightforward process: you create two different versions of an element and test them against each other with a similar audience. By analysing which version drives more conversions, A/B Testing for Digital Marketing can reveal valuable insights about user preferences and behaviours.

Why Is This Essential for Conversion Rate Success?

A/B Testing has become fundamental to achieving Conversion Rate Success. It helps to understand how small adjustments can impact user experience and engagement levels. Without testing, businesses are left to guess what works, leading to wasted resources and missed opportunities.

Conversion Rate Optimisation (CRO) isn’t a one-time effort; it’s an ongoing process that requires refinement over time. As consumer preferences evolve, so should the strategies to meet their needs. That’s why A/B Testing Tools for Conversion offer insights that allow you to stay agile, adaptable, and ready to meet changing expectations.

Key Benefits of A/B Testing

A/B Testing brings multiple advantages, especially for businesses aiming for long-term CRO. Here are some crucial benefits:

  1. Informed Decision-Making
    Decisions backed by data from A/B Testing are far more reliable than assumptions. Testing different elements, like headlines, CTAs, or images, reveals the specifics of what engages your audience. This approach reduces the guesswork and provides concrete data on user behaviour.
  2. Improved User Experience
    Testing different variations allows businesses to understand user preferences and adjust accordingly. For instance, you may discover that users prefer a simplified checkout process or a different colour scheme for the buttons. By constantly refining, you enhance the user experience, leading to better Conversion Rate Success.
  3. Higher ROI
    When you identify what works best, your marketing spend becomes more efficient. A/B Testing for Digital Marketing enables you to invest in elements that drive conversions and reduce spending on ineffective strategies.
  4. Enhanced Audience Engagement
    By continually refining your site through A/B Testing Tools for Conversion, you’re ensuring that every element is geared toward maximising engagement. Improved engagement often leads to a higher conversion rate, as users are more likely to act when their experience is seamless and intuitive.
  5. Reduced Bounce Rates
    A/B Testing can reveal what keeps visitors on your site longer. If certain elements lead to higher bounce rates, you can tweak these aspects to retain more users, ultimately improving Conversion Rate Optimisation.

Tablet displaying 'A/B Test Start' next to coffee and dessert

Steps to Implementing Effective A/B Testing

Knowing the benefits of A/B Test is only part of the process. For meaningful results, a structured testing approach is essential. Here’s how to set up an effective A/B test:

  1. Define the Objective
    Start by determining what you aim to improve. For instance, do you want to increase sign-ups, boost click-through rates, or reduce cart abandonment? Defining a clear goal guides the entire testing process.
  2. Create Hypotheses
    Next, create hypotheses about what you believe will impact your chosen objective. A hypothesis might be, “Changing the CTA colour will increase the click-through rate.” This forms the foundation of your A/B test and gives direction to what you’ll test.
  3. Choose an A/B Testing Tool
    Selecting the right A/B Testing Tools for Conversion is crucial. Many tools are available, such as Google Optimise, Optimisely, and VWO. Choose one that suits your budget, integrates with your existing systems, and provides detailed insights.
  4. Design the Variations
    In A/B Testing, your “A” version is the original, while “B” is the modified version. Keep changes minimal to isolate the variable impacting performance. For instance, if testing headlines, avoid changing other elements to ensure accurate results.
  5. Run the Test
    Launch the test, ensuring that it reaches a significant portion of your audience for reliable results. Most A/B Testing for Digital Marketing tools automatically divide traffic between the two versions, ensuring an equal sample size for each.
  6. Analyse Results and Make Decisions
    Once the test concludes, assess which variation performed best. Use insights to make data-backed decisions about the next steps. Even if a test doesn’t yield a significant improvement, you’ve still gained valuable information on user preferences.

A/B Testing Best Practises

Implementing A/B Testing effectively requires following some best practises to avoid common pitfalls:

  • Test One Element at a Time: Testing multiple elements simultaneously can skew results. Stick to one variable per test to isolate its impact.
  • Use a Significant Sample Size: Small sample sizes may not provide an accurate representation of user behaviour. Ensure that each variation is exposed to a substantial number of users.
  • Run Tests Long Enough: Ending a test too soon can lead to unreliable results. Allow the test to run for a set period to capture consistent data.
  • Embrace Consistency: Repeat A/B tests periodically to verify results and understand if outcomes remain consistent over time. User preferences can change, so continuous testing is crucial.
  • Focus on Major Elements First: Start by testing key elements that directly impact conversions, such as CTA buttons, landing page headlines, or product images.

Popular Tools for Conversion Rate Optimisation

There are many Tools for Conversion, each with unique features. Some popular options include:

  1. Google Optimise
    Google Optimise integrates with Google Analytics, providing detailed insights into test performance. It’s ideal for small to medium-sized businesses seeking a free solution.
  2. Optimizely
    Optimizely offers advanced testing options, including multivariate testing and personalisation. It’s a powerful tool for enterprises looking for a comprehensive A/B testing suite.
  3. VWO (Visual Website Optimiser)
    VWO is known for its user-friendly interface and is suitable for businesses focused on CRO. It provides insights that make Conversion Rate Success achievable through continual adjustments.
  4. Adobe Target
    Adobe Target offers extensive testing options and integrates seamlessly with other Adobe tools, making it an excellent choice for companies invested in the Adobe ecosystem.
  5. AB Tasty
    AB Tasty is perfect for marketers seeking both A/B and multivariate testing options. With its robust analytics, it’s a valuable tool for improving Conversion Rate Optimisation efforts.

Man holding puzzle pieces labeled 'A' and 'B' for A/B testing concept

Common Challenges in A/B Testing

While A/B Testing can drive Conversion Rate Success, it does come with challenges. Here are some of the most common obstacles and ways to overcome them:

  1. Statistical Significance
    Reaching statistical significance is essential to trust the results. To solve this, ensure you test on a large enough audience and run the test for an adequate duration.
  2. Audience Variation
    Audiences can differ significantly over time. For example, seasonal changes can impact user behaviour. Running tests at various times of the year can help mitigate these variations.
  3. Conflicting Test Results
    Sometimes, tests yield conflicting results, with one element performing well in one scenario but poorly in another. Testing repeatedly and in different contexts can offer more consistent insights.
  4. Testing Fatigue
    Too many tests can overwhelm your audience and lead to unreliable results. Prioritise high-impact elements and avoid over-testing to keep your audience engaged.

In today’s highly competitive digital environment, achieving Conversion Rate Success undoubtedly demands a smart, data-driven approach. In fact, A/B Testing plays a critical role in refining marketing efforts, ultimately helping you understand exactly what resonates with your audience. Moreover, by using A/B Testing Tools for Conversion and consistently following best practises, you can significantly elevate your Conversion Rate Optimisation efforts and confidently make strategic improvements. As a result, your marketing initiatives are better positioned for success.

Through consistent testing and adjustments, your business can build a seamless, user-friendly experience that boosts engagement and drives conversions. Each test is a step toward maximising your ROI, allowing you to make smarter choices based on real data.

Unlock the power of data-driven growth with X/O Digital. Our expert team at X/O Digital specialises in Conversion Rate Optimisation through strategic A/B Testing, ensuring that every marketing decision aligns with what your audience values most. With cutting-edge A/B Testing Tools for Conversion and industry-leading insights, we optimise your digital presence for maximum ROI, helping you convert visitors into loyal customers. Ready to elevate your digital marketing strategy?

 

Connect with X/O Digital and let’s drive your business towards measurable, lasting success.

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5 Min Read
How Long You Should Run a Google Ads for Your Business
Uncategorized

Running a Google Ads campaign can be a game-changer for your business, but how long should it run? In this blog, we’ll dive deep into the ideal duration for a campaign to ensure success. Whether you’re new to Google Ads or have been using it for a while, understanding the right timing can boost your results. We’ll also touch on factors that influence campaign length, key performance indicators (KPIs), and how to optimise your budget for long-term success.

Why Timing Matters in Google Ads

The duration of your Google Ads campaign matters more than you might think. Many businesses rush into launching their ads, expecting instant results. However, it’s important to recognise that advertisement in Google takes time to gather valuable data and refine its targeting. Jumping in and stopping too soon can waste your advertising dollars. On the other hand, letting an ineffective campaign run too long can drain your resources.

Effective advertising requires balance. The key is finding that sweet spot where your campaign is fully optimised, bringing you consistent results. So, how long should you run your Google Ads campaign for your business?

What Influences the Length of a Google Ads Campaign?

Several factors can influence how long you should run a Google Ads campaign. These factors include:

  • Business Goals: Are you looking for immediate sales, long-term brand awareness, or lead generation? Your objectives will determine your campaign duration.
  • Industry Competition: Highly competitive industries may require longer campaigns to break through the noise.
  • Budget: Your daily ad spend will impact how quickly you reach your goals. A larger budget could show quicker results, while a smaller one may need more time.
  • Target Audience: Reaching a niche audience can take longer, while broader audiences might respond more quickly.

Short-Term vs Long-Term Google Ads Campaigns

Short-Term Campaigns: When They Work

Short-term Google Ads campaigns can work well for businesses promoting a seasonal product, event, or special offer. These campaigns typically run for one to two weeks. However, short-term campaigns rely on highly targeted and optimised ads right from the start. If you need immediate sales or a surge of interest, a short-term campaign might be for you.

  • Pros: Quick results, ideal for limited-time offers.
  • Cons: Lack of data gathering for future optimisation, higher chance of ineffective targeting.

Long-Term Campaigns: Building Sustainable Success

For most businesses, long-term campaigns offer the best return on investment (ROI). A campaign that runs for three months or longer allows Google Ads to go through a full optimisation cycle. It provides time for the ad platform to learn about your audience and refine who sees your ads.

  • Pros: Builds a robust data set, improves ad relevancy, and increases ROI over time.
  • Cons: Requires a commitment of time and budget.

Person typing on a laptop with the Google search homepage open, capturing a moment of research or digital work.

Key Phases in a Google Ads Campaign

Phase 1: Learning Phase (Weeks 1-2)

Every Google Ads campaign begins with a learning phase. In this stage, Google’s algorithm works to find the best audience and optimal placements for your ads. It usually lasts one to two weeks. During this time, you may not see your desired results. Don’t panic! Allow the campaign to run so it can gather the necessary data.

Phase 2: Optimisation Phase (Weeks 3-6)

Once the learning phase is complete, your campaign enters the optimisation phase. In this stage, your ads become more targeted and cost-efficient. You’ll begin to see better conversion rates as Google refines its approach.

Phase 3: Growth Phase (Weeks 7 and Beyond)

In the growth phase, your campaign should now be hitting its stride. You’ve built a solid foundation, and your ads are reaching the right people at the right time. At this point, you may want to consider scaling your budget or expanding your reach through new ad types.

How to Measure the Success of Your Google Advertisement Campaign

Monitoring KPIs is essential for understanding how your Google Ads campaign is performing. Common KPIs include:

  1. Click-Through Rate (CTR): This measures how often people click on your ads compared to how many times your ads are shown.
  2. Conversion Rate: This tracks how many ad clicks turn into desired actions, such as purchases or sign-ups.
  3. Cost Per Click (CPC): The amount you pay for each click on your ad.
  4. Return on Ad Spend (ROAS): This calculates the revenue generated for every dollar spent on advertising.

When to Adjust or Pause Your Google Ads Campaign

Signs It’s Time to Adjust

Not every campaign runs smoothly from start to finish. At times, you may need to adjust your strategy. Look for signs like:

  • A drop in click-through rate.
  • Higher-than-expected cost per click.
  • Low conversion rates.
  • A decrease in overall ROI.

Not every campaign runs smoothly from start to finish. In fact, there may be moments when you need to reassess and adjust your strategy. For instance, you should watch out for key indicators, such as a sudden drop in click-through rate. Additionally, if you notice a higher-than-expected cost per click, it’s a clear sign something may need tweaking. Furthermore, consistently low conversion rates could signal an issue with targeting or ad copy. Lastly, if you observe a steady decrease in overall ROI, it’s time to make the necessary changes to get your campaign back on track.

Knowing When to Pause a Campaign

If after several weeks of adjustments you’re not seeing the results you need, it may be time to pause your Google Ads campaign. This doesn’t mean Google Ads doesn’t work for your business. Instead, it may signal that a different approach, such as revisiting your ad copy, landing page, or targeting, is needed.

Person analysing data on a laptop with graphs and charts displayed, showing website analytics insights, a coffee cup and snacks on the desk.

Hiring an Expert for Long-Term Success

Working with a Google Ads specialist can be a game-changer for your campaign. Professionals can help you set realistic expectations, manage your budget, and constantly monitor performance. Many businesses partner with a Google Ads agency to ensure they get the most out of their investment.

A specialist can help you:

  • Refine your audience targeting.
  • Optimise your bidding strategy.
  • Create compelling ad copy.
  • Ensure your campaign runs for the ideal length to meet your goals.

So, how long should you run a Google Ads campaign for your business? The answer depends on your goals, budget, and industry. Short-term campaigns can drive quick results, but long-term campaigns provide the best return on investment by allowing for full optimisation and growth.

A well-executed Google Ads campaign can significantly boost your online presence, attract high-quality leads, and grow your revenue. By tracking key performance metrics and making necessary adjustments, you’ll be well on your way to running a successful ad campaign.

Ready to take your business to the next level? Contact us today to learn how we can create a customised, results-driven strategy for your business. Whether you need a Google Ads specialist or a complete digital marketing solution, we’ve got you covered.

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    Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.

    If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.

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    Client Testimonials
    FAQ for Choosing
    X/O Digital as Leading Digital Marketing Agency in Sydney.

    Choosing XO Digital as your digital marketing agency in Sydney means partnering with a team dedicated to your success. Here’s why we are the best choice:


    Client-Centric Approach

    At XO Digital, our clients are at the center of everything we do. We take the time to understand your business, industry, and goals, allowing us to develop strategies that deliver real results.

    Innovative Solutions

    We stay ahead of industry trends and leverage the latest technologies to provide innovative solutions that drive your business forward. Our creative approach ensures that your digital marketing efforts are both effective and cutting-edge.

    Results-Oriented

    Our focus is on delivering measurable results. We set clear KPIs and continuously monitor performance to ensure that our strategies are achieving your desired outcomes. Our commitment to transparency means you’ll always be informed about your campaign’s progress.

    Dedicated Support

    From initial consultation to campaign execution and beyond, our team provides dedicated support throughout your journey. We are here to answer your questions, address concerns, and provide guidance to help you achieve your digital marketing goals.

    Selecting the right digital marketing agency is a critical decision for your business. Here are some tips to help you make an informed choice:

    Define Your Goals

    Before you start your search, clearly define your digital marketing goals. Whether you want to increase website traffic, generate leads, or boost sales, having a clear objective will help you find an agency that aligns with your needs.


    Evaluate Their Expertise

    Look for an agency with a proven track record and expertise in the areas that matter most to your business. Review their case studies, client testimonials, and portfolio to assess their capabilities and results.

    Check Their Approach

    Ensure that the agency takes a strategic and data-driven approach to digital marketing. Avoid agencies that promise quick fixes or unrealistic results. A reputable agency will focus on long-term strategies and measurable outcomes.

    Consider Their Communication

    Effective communication is essential for a successful partnership. Choose an agency that is transparent, responsive, and proactive in keeping you informed about your campaign’s progress.

    Assess Their Pricing

    While cost shouldn’t be the only factor, it’s important to find an agency that offers value for money. Compare pricing structures and ensure that you understand what’s included in their services.

    At XO Digital, we understand that choosing a digital marketing agency in Sydney involves more than just selecting a service provider. It’s about finding a partner that aligns with your business objectives and can drive real results. Here’s what makes us stand out:

     

    Tailored Strategies

     

    We believe that no two businesses are alike, which is why we create custom strategies tailored to your specific needs. Whether you’re looking for SEO, PPC, social media management, or content marketing, our team designs a plan that aligns with your business goals and target audience.

     

    Data-Driven Approach

     

    Data is at the heart of everything we do. Our strategies are built on a foundation of data analysis and insights, allowing us to make informed decisions and optimize campaigns for maximum impact. We track key metrics and adjust our approach based on real-time performance data.

     

    Proven Track Record

     

    With years of experience in the industry, XO Digital has a proven track record of delivering successful digital marketing campaigns. Our portfolio includes a diverse range of clients across various industries, each benefiting from our innovative strategies and exceptional results.

     

    Transparent Communication

     

    Transparency is crucial in any partnership. At XO Digital, we maintain open and honest communication with our clients. We provide regular updates on campaign performance, share insights, and are always available to address any questions or concerns you may have.

     

    Comprehensive Services

     

    From SEO and PPC to social media management and content marketing, we offer a full suite of digital marketing services. Our comprehensive approach ensures that all aspects of your online presence are covered, providing a cohesive and effective marketing strategy.

    Before diving into what sets XO Digital apart, it’s important to understand why partnering with a digital marketing agency is essential for your business. Here are several reasons:

    1. Expertise and Experience

    A seasoned digital marketing agency in sydney brings a wealth of knowledge and experience to the table. This includes expertise in SEO, PPC, social media, content marketing, and more. At XO Digital, our team of experts stays updated with the latest trends and techniques to ensure your marketing strategies are effective and ahead of the curve.

    1. Cost-Effective Solutions

    Hiring an in-house marketing team can be expensive. From salaries to training and software, the costs can quickly add up. A digital marketing agency offers a more cost-effective solution by providing a range of services at a fraction of the cost. XO Digital delivers high-quality results without the overheads associated with a full-time team.

    1. Focus on Core Business Activities

    Outsourcing your digital marketing allows you to focus on what you do best—running your business. By partnering with a digital marketing agency in sydney, you free up valuable time and resources, allowing you to concentrate on other critical aspects of your business.

    1. Access to Advanced Tools and Technologies

    Digital marketing agencies invest in cutting-edge tools and technologies to optimize their campaigns. These tools help in tracking performance, analyzing data, and refining strategies. XO Digital uses advanced software and tools to provide you with actionable insights and measurable results.

    Digital Marketing refers to any promotional activity that is being implemented across digital channels to connect with customers and have them engage with your product or service. This might be in the form of driving traffic from Facebook or Google to a website or the app store to encourage downloads for your new App. A Digital Marketing Agency provides practical solutions to help your business grow through the expert use of digital marketing. We figure out who your target audience are, where they are spending the majority of their time online and what tactics and channels are the most appropriate for reaching them. We also give your business the upper hand by providing knowledgeable and tangible business insights and learnings, backed by real campaign data that we extract and present to you through our reporting dashboards.

    If you’re like the 99.9% of advertisers who are after results (aka the best bang for their buck), you will most likely be searching for a digital agency who can deliver said results for you. That being said, we understand that there are so many players that play the game, so how do you pick that one diamond amongst the rough? There’s a few things you’ll need to consider:

    1. Proven track record of executing profitable and successful campaigns: Look at your prospecting agency’s case studies to find the results they achieved for their clients and how they achieved them. Don’t be swayed by the fluff and terminology, look for case studies that showcase actual tangible business results such as “Achieved X% uplift in revenue over the past 6 months”. Check out our most recent wins for our clients here.

    2: Make a list of the services you require to make sure the agency can deliver them for you: If you require PPC, SEO or Social Media Marketing services, these should be listed on your agency’s services page within their website.

    3: Are they invested in you, and are passionate about helping your business grow? This is very important, and a quality that should be considered when choosing your next digital agency. An agency that are super invested in managing your business’s digital marketing activities are the ones that will deliver the results for you. What you don’t want is an agency that will try and sell you on services that are not beneficial to your business and are just after making as much money off you as possible.

    Our strengths align seamlessly to create powerful businesses that cut through the competition. We offer both Paid & Organic Digital Marketing services including Pay Per Click (PPC), Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Social Media Marketing (Facebook/Instagram & LinkedIn), Display Marketing and Email Marketing. For a more in depth explanation of each service, visit xodigital.au/services

    Pay Per Click (SEO) refers to optimising your website’s ranking on the Google SERP (Search Engine Results Page) organically, meaning without any ad budget behind it, for the most relevant keywords that matter most to your business. SEO is generally considered to be a more long term strategy requiring careful optimisation & keyword monitoring across reporting and insight dashboards such as Google Search Console and SEMRush. In contrast, Pay Per Click (PPC) through platforms like Bing and Google Ads immediately puts your business in front of as many eyeballs as possible through machine learning and optimising to prompt clicks to your website. Unlike SEO, you can put ad budget behind your PPC campaigns and target users via sophisticated targeting capabilities. The benefit of running PPC activity is that it has an almost immediate effect when you launch your campaigns meaning that you could rank in the top search position within the first couple hours of going live. For a complete and more successful Digital Marketing Strategy, our recommendation is to run both consecutively to ensure greater coverage across the SERP whilst reaching as many users as possible.

    We’re big advocates for automating everything we do, including reporting your campaign’s performance via your personalised reporting dashboard. We use Google Data Studio to create your personalised performance dashboard that pulls in the relevant data from all your live channels which we will walk you through at the end of each month. We’ll compare current performance against our set KPIs and advise on next steps for the next period.

    Each account will have its own dedicated Digital Specialist & Account Manager who will be managing the day to day activities of your campaigns, with a Digital Lead overseeing from a project management standpoint.

    That’s entirely up to you. For many SMB’s, a digital marketing budget of around 10% of gross revenue is generally an acceptable figure. However, we understand that you might be new to market and haven’t achieved net positive revenue yet. If that’s you, we recommend starting off small for the purposes of testing and learning and then assigning more ad budget once we’ve helped your brand establish and gain traction. A minimum of $2,000 ad budget per month assigned to each channel will be sufficient.

    We certainly can. We have an in house team of designers who specialise in Branding and Content Design. However, you are more than welcome to source your own content for us to implement across your channels if you have someone already managing this for you.

    We’re also an agency of passionate designers, dedicated to unlocking the creative strategy that defines your brand. Our team of specialist designers develop brands that are built to last, designed to attract and create immediate impact. They are the experts in crafting premium creative work for every application, from digital to print to experiential. Visit thexover.agency for more information.