your business and acquire new customers through a bulletproof and competitive digital strategy?If you’re a Startup, SMB or Enterprise currently struggling
for traction or you just want more from your current campaigns,
we can point 
you in the right direction.
We're number lovers, focused on nothing but conversions and genuine leads, delivered at the cheapest possible cost. They say numbers don't lie. We thrive on 'em!
Our work is fully integrated and strategically aligned, allowing us to be present across digital platforms that'll deliver your business a positive ROI.
We've driven digital success for clients across the globe, implementing proven and effective solutions rooted in data and campaign best practice.
We'll be your sounding board for all things growth! It starts with more leads but we'll also advise on proper structure to get the best out of your sales team.
Our team of number loving & ROI driven digital experts have delivered impactful and tangible results for all of our clients to date. We are your one-stop shop to understanding and succeeding in the digital arena.
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Increase in new enquiries through Google Ads Campaign Management
Worth of new business created
Increase in time spent on site
Increase in new bookings made through Social Media & Google Ads Management across all 8 venues managed
Decrease in total ad spend across digital channels
Increase in time spent on site, with a bounce rate of less than 15%
Increase in Facebook Page Visits
Increase in Instagram Page Visits
Increase in Organic Post Reach
Increase in Organic Post Engagement
Over the years, we’ve become more and more obsessed with how sustainable client growth can be achieved through the use of the latest digital marketing strategies and technologies.
Maximise your marketing impact with our comprehensive services. We handle every aspect, from strategy to execution, across all channels, turning your business into a marketing powerhouse with a single point of contact.
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Read Less Optimize engagement and conversion with our integrated marketing management. We implement strategic processes like Channel Coordination and Targeted Execution to ensure maximum impact for every visitor interaction.
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Now’s a good time to find out how PPC can boost your visibility across the Google SERP with highly optimised & targeted PPC campaigns built in Google Ads.
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Did you know that 93% of online experiences begin with a simple search? Like you we are in the business of helping businesses grow, while at the same time avoiding falling off page 1 of Google’s SERP.
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We combine strategy and data, creativity with conversion to turn your website into the lead generating powerhouse through specialist CRO optimisation.
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Read Less Heat Maps and Funnel Analysis are some of the processes that we’ll implement to ensure that those who land on your website are engaging and converting as we’d want them too.
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Social campaigns are no longer just about creating awareness, but also converting leads from your most relevant social platforms.
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Do you have a customer database? Let’s hit em! (Not literally). We help our clients generate more leads and close more deals with targeted, email marketing campaigns. We’ll help automate your email strategy across all stages of the sales funnel, from nurture to conversion.
Reach your untapped audience through the power of Display Marketing. Google Display Marketing allows you to increase your brand’s market visibility and reach the right people through powerful machine learning and targeting capabilities.
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A solidified web presence is no longer an option when it comes to doing business. Today’s consumers are more informed, more discerning and more changeable than any previous generation.
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B&T National 30 Under 30 Best Entrepreneur
FoundX Pitch Night Champions
Business News Australia Young Entrepreneur Sydney
NSW Business Chamber State Finalist
Western Sydney Awards for Business Excellence, Outstanding Young Entrepreneur
B&T National 30 Under 30 Best Entrepreneur
Together, we will create a successful plan that tackles all aspects of digital marketing, from target market research to the development and deployment of your digital campaigns.
Our proven 5 step recipe for digital success has been tried and tested successfully across our amazing clients.
Throughout this first phase, we'll book in your workshop to establish your brand's marketing objectives and identify the key channels that are best suited to run your digital campaigns.
We then use these insights and learnings to create a detailed campaign brief in the strategy phase, detailing our recommendations off best practices and expert knowledge of the digital landscape. The outcomes of this stage will be used as the building blocks for your digital campaign activation.
Now that we know more about you, we'll use this information to start forming the structure of your very own digital marketing opportunity analysis and campaign brief.
A fully fleshed out competitor analysis, information on industry insights and the right digital channels that we recommend for you based on our expert knowledge will be provided for you, always optimising for the best ROI achievable.
Time to go live! After reviewing your objectives and the various digital channels that we've recommended for you to run in the strategy phase, we can start preparing your personalised and detailed media/content plan.
We'll create recommendations for achieving your goals and map out essential campaigns to reach your target audiences. Then we'll schedule everything to go live once you give us the green light.
We're not an agency that simply sets and forgets.
We understand that the digital landscape is always evolving, so that's why we're always on the front foot and monitoring and optimising your campaigns, to ensure your messaging is always being seen by the right people.
At the end of each month's activity, we will present your automated and custom reporting dashboard detailing your campaign performance, including valuable insights and next steps for the next round of activity. Using the Start/Stop/Continue framework, we'll double down on what is driving success for your business. What works for the first 3 months may not work in the next 3 months, so we constantly iterate on the campaigns to ensure you're navigating through the changes in the market.
In the competitive realm of B2B marketing, harnessing the power of SEO (Search Engine Optimisation) can be a game-changer for your business. As you embark on this journey, selecting the right digital marketing agency is paramount. Here are ten crucial factors to weigh when making this critical decision, ensuring your partnership propels your B2B marketing efforts to new heights.
When selecting a marketing agency for your B2B needs, prioritise those with a robust track record in the industry. Look for agencies that have successfully navigated the complexities of B2B marketing, particularly within your specific sector. Experience within your industry is invaluable, as it signifies a deep understanding of your unique challenges, target audience, and the intricacies of your market landscape. A seasoned agency is more likely to offer tailored strategies that resonate with your audience, driving better engagement and ROI for your business.
A deep understanding of SEO principles is non-negotiable. It’s essential to find a partner that not only comprehends the fundamentals but also stays abreast of the latest algorithm updates, emerging keyword trends, and evolving best practices. By doing so, you can ensure your website is optimised effectively to rank prominently in search engine results, enhancing your online visibility and attracting valuable traffic to your business.
When it comes to SEO success, nothing is as crucial as the quality and relevance of your content. It serves as the foundation on which your entire strategy is built. Therefore, it’s essential to partner with an agency that can consistently deliver top-notch content that not only engages and informs your B2B audience but also drives significant traffic and leads to your website.
Establishing a robust link building strategy is paramount for achieving sustainable SEO success. When engaging with a digital marketing agency, it’s crucial to inquire about their comprehensive approach to acquiring high-quality backlinks from reputable sources. By doing so, you can enhance your website’s authority and visibility, ultimately driving more organic traffic and improving your search engine rankings. A well-thought-out link building strategy not only focuses on the quantity of backlinks but also prioritizes the quality and relevance of these links to ensure long-term success.
Employing a data-driven approach is essential for effectively measuring and optimising the success of your SEO strategies. When selecting an agency to assist with your SEO efforts, prioritise those that provide comprehensive analytics and reporting capabilities. These tools enable you to monitor key performance indicators (KPIs) and return on investment (ROI), empowering you to make informed decisions and continually refine your approach for optimal results.
Establishing a foundation of open, transparent communication is paramount for fostering a successful partnership with your SEO agency. It is imperative to select an agency that prioritises keeping you informed at every stage of the process. Look for a partner who provides regular updates, insights, and clear explanations regarding the progress and outcomes of your SEO strategy. This level of communication not only ensures that you are kept in the loop but also enables you to actively participate in decision-making and strategy refinement, leading to more impactful and satisfactory results.
Steer clear of generic, one-size-fits-all solutions when it comes to your SEO strategy. Instead, opt for an agency that takes the time to understand your unique objectives, target audience, and industry intricacies. By developing a tailored approach, you can maximise the effectiveness of your SEO efforts and achieve more meaningful results.
When selecting an agency for your B2B SEO needs, prioritise those with a track record of delivering proven results. Seek out agencies that can offer compelling case studies or client testimonials highlighting their successes. This evidence not only showcases their capabilities but also provides you with confidence in their ability to achieve tangible results for your business.
When selecting an SEO agency, consider their ability to scale their efforts alongside the growth of your business. It is crucial to partner with an agency that possesses the necessary resources, expertise, and flexibility to adapt to your evolving needs and objectives. Look for a partner who can seamlessly accommodate increased workloads, expanded target markets, and evolving SEO strategies, ensuring that your SEO efforts remain effective and aligned with your business’s trajectory. A scalable approach not only supports your current objectives but also sets the foundation for long-term success and sustained growth.
When evaluating your budget for SEO services, it’s important to prioritise value over cost. While affordability is a consideration, the focus should be on investing in an agency that can provide a comprehensive SEO strategy tailored to your budget and aligned with your expected return on investment (ROI). By focusing on value rather than the lowest price, you can ensure that your investment in SEO yields the best possible results for your B2B business.
Selecting the right digital marketing agency for your B2B SEO needs requires careful consideration of their industry experience, SEO expertise, content quality, link building strategy, data-driven approach, communication style, customized strategies, proven results, scalability, and budget considerations. By prioritising these factors, you can forge a successful partnership that drives organic traffic, boosts lead generation, and ultimately, enhances your B2B marketing efforts.
4 Min. Read Welcome to the dynamic world of Google Ads in 2024! As digital marketing continues to evolve at a breathtaking pace, staying abreast of the latest trends and updates in Google Ads is crucial for advertisers and marketers. This year, we’re witnessing exciting changes that promise to reshape how we approach online advertising. Let’s dive into these trends and see how they can elevate your advertising strategies.
Expanded Text Ads (ETAs), a staple since 2016, are bidding farewell. These ads, known for their generous word count, are making way for Responsive Search Ads (RSAs). RSAs are more adaptive and efficient, heralding a new era where flexibility and AI-driven optimisation take the front seat. As we transition, it’s vital to embrace RSAs for their dynamic and responsive nature.
Google Ads is streamlining operations with account level negative keywords. This feature is a game-changer for marketers who can now apply exclusions across all campaigns, saving precious time and effort. It’s a shift towards smarter, more efficient campaign management, allowing you to focus more on strategy and less on manual tasks.
The introduction of visually enriched search ads, particularly for vacation rental feeds, is transforming how we showcase products. With enhanced visual elements like ratings and prices, these ads are not only more informative but also more engaging, offering a richer user experience and potentially higher conversion rates.
The integration of hotel feeds into search ads is another exciting development. This feature brings a more visual approach to ‘things-to-do’ queries, offering richer content for users and better returns for advertisers. It’s a win-win, providing users with comprehensive information while boosting visibility for advertisers.
The new broad match option with Brand Control is a thoughtful addition. It ensures your ads appear in searches that include your brand name, reducing competition and enhancing brand integrity. This focused approach to ad targeting helps in reaching the right audience without diluting your brand’s presence.
The Feed Translator for shopping products is a breakthrough, especially for e-commerce brands. This tool transcends the limitations of traditional translation, offering a shopping-specific model that broadens your reach to new markets and languages, tapping into unexplored customer segments.
The introduction of Local Offers for Product Feeds in Video Action Campaigns is a nod to omnichannel marketing. This feature bridges the gap between online and in-store experiences, enhancing the versatility of video ads. It’s a strategic move to attract both online shoppers and in-store visitors, catering to a broader audience.
The ‘Pickup Later’ option in Shopping and Local Inventory Ads is a testament to Google Ads’ commitment to user convenience. This feature allows customers to reserve products for later pickup, blending the online shopping experience with physical store advantages.
The New Customer Acquisition goal in Video Action Campaigns is a targeted approach to grow your customer base. It lets advertisers define their ideal customer profile and investment willingness, enabling Google to optimize campaigns for attracting new customers. It’s about precision and growth, targeting those most likely to engage with your brand.
Autofeed simplifies creating local offers for products. By automating the process of gathering product information from your website, it saves time and resources, allowing you to focus on crafting compelling local offers that attract nearby customers.
Google Ads’ enhanced audience targeting offers more granular control over who sees your ads. This update means more precision in reaching your desired audience, whether through demographic, interest-based targeting, or remarketing. It’s about delivering the right message to the right audience.
2024 sees the introduction of new, visually appealing, and interactive ad formats. These formats are designed to capture attention and drive engagement, offering a better user experience that translates into higher conversion rates.
Accurate measurement and reporting are crucial for campaign optimisation. The latest updates in Google Ads enhance these capabilities, providing deeper insights into campaign performance and helping you make data-driven decisions for maximum ROI.
Google Ads is leaning into automation and machine learning to optimize campaign performance. These technologies are becoming integral in digital advertising, helping you achieve better results through intelligent, data-driven strategies.
In response to growing concerns about privacy and data protection, Google Ads has introduced updates to enhance user data security. These changes reflect the platform’s commitment to responsible advertising in an era where user privacy is paramount.
The Google Ads landscape in 2024 is vibrant and evolving, marked by advancements that are reshaping digital advertising. As we navigate these changes, the emphasis is on smarter targeting, enhanced visuals, automation, and privacy. Embracing these trends will not only help in optimising your advertising efforts but also ensure that your strategies remain relevant and effective in this ever-changing digital world. Happy advertising!
Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.
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Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.
Digital Marketing refers to any promotional activity that is being implemented across digital channels to connect with customers and have them engage with your product or service. This might be in the form of driving traffic from Facebook or Google to a website or the app store to encourage downloads for your new App. A Digital Marketing Agency provides practical solutions to help your business grow through the expert use of digital marketing. We figure out who your target audience are, where they are spending the majority of their time online and what tactics and channels are the most appropriate for reaching them. We also give your business the upper hand by providing knowledgeable and tangible business insights and learnings, backed by real campaign data that we extract and present to you through our reporting dashboards.
If you’re like the 99.9% of advertisers who are after results (aka the best bang for their buck), you will most likely be searching for a digital agency who can deliver said results for you. That being said, we understand that there are so many players that play the game, so how do you pick that one diamond amongst the rough? There’s a few things you’ll need to consider:
1. Proven track record of executing profitable and successful campaigns: Look at your prospecting agency’s case studies to find the results they achieved for their clients and how they achieved them. Don’t be swayed by the fluff and terminology, look for case studies that showcase actual tangible business results such as “Achieved X% uplift in revenue over the past 6 months”. Check out our most recent wins for our clients here.
2: Make a list of the services you require to make sure the agency can deliver them for you: If you require PPC, SEO or Social Media Marketing services, these should be listed on your agency’s services page within their website.
3: Are they invested in you, and are passionate about helping your business grow? This is very important, and a quality that should be considered when choosing your next digital agency. An agency that are super invested in managing your business’s digital marketing activities are the ones that will deliver the results for you. What you don’t want is an agency that will try and sell you on services that are not beneficial to your business and are just after making as much money off you as possible.
Our strengths align seamlessly to create powerful businesses that cut through the competition. We offer both Paid & Organic Digital Marketing services including Pay Per Click (PPC), Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Social Media Marketing (Facebook/Instagram & LinkedIn), Display Marketing and Email Marketing. For a more in depth explanation of each service, visit xodigital.au/services
Pay Per Click (SEO) refers to optimising your website’s ranking on the Google SERP (Search Engine Results Page) organically, meaning without any ad budget behind it, for the most relevant keywords that matter most to your business. SEO is generally considered to be a more long term strategy requiring careful optimisation & keyword monitoring across reporting and insight dashboards such as Google Search Console and SEMRush. In contrast, Pay Per Click (PPC) through platforms like Bing and Google Ads immediately puts your business in front of as many eyeballs as possible through machine learning and optimising to prompt clicks to your website. Unlike SEO, you can put ad budget behind your PPC campaigns and target users via sophisticated targeting capabilities. The benefit of running PPC activity is that it has an almost immediate effect when you launch your campaigns meaning that you could rank in the top search position within the first couple hours of going live. For a complete and more successful Digital Marketing Strategy, our recommendation is to run both consecutively to ensure greater coverage across the SERP whilst reaching as many users as possible.
We’re big advocates for automating everything we do, including reporting your campaign’s performance via your personalised reporting dashboard. We use Google Data Studio to create your personalised performance dashboard that pulls in the relevant data from all your live channels which we will walk you through at the end of each month. We’ll compare current performance against our set KPIs and advise on next steps for the next period.
Each account will have its own dedicated Digital Specialist & Account Manager who will be managing the day to day activities of your campaigns, with a Digital Lead overseeing from a project management standpoint.
That’s entirely up to you. For many SMB’s, a digital marketing budget of around 10% of gross revenue is generally an acceptable figure. However, we understand that you might be new to market and haven’t achieved net positive revenue yet. If that’s you, we recommend starting off small for the purposes of testing and learning and then assigning more ad budget once we’ve helped your brand establish and gain traction. A minimum of $2,000 ad budget per month assigned to each channel will be sufficient.
We certainly can. We have an in house team of designers who specialise in Branding and Content Design. However, you are more than welcome to source your own content for us to implement across your channels if you have someone already managing this for you.
We’re also an agency of passionate designers, dedicated to unlocking the creative strategy that defines your brand. Our team of specialist designers develop brands that are built to last, designed to attract and create immediate impact. They are the experts in crafting premium creative work for every application, from digital to print to experiential. Visit thexover.agency for more information.
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