With a proven track record of delivering excellent service to large entities through parent company PremiAir Fuels, and having just gone through a period of intensive growth and success, our client was looking to expand their remit to service small businesses with the launch of their new platform – Fill’er App. As a result, an internal audit of their current digital channels was needed, assessing existing strategies and campaigns to craft a winning approach that would help them reach their sales goals across a new market.

As Fill’er App were brand new in-market, this meant that it was up to our team to deliver a complete digital offering across the channels that were important for them. In addition, we wanted to ensure that all proper tracking was set up across these digital channels to help us and our client make more ROI driven strategic decisions. We proposed Google Search Ads and Facebook Prospecting and Remarketing strategies (through existing CRM integrations) to create highly segmented campaigns to convert new users on site and send existing users back to site to make repeat orders.