Working with founder Lewis Heard and the entire team at HEROE, this project involved more than setting up a few social media campaigns. Our mission was to explore the entire personality behind the brand, harvesting the already present messaging and brand voice to help bring this brand to life through digital.
-
200
New App Installs, with a $5 cost per install
-
1,000
New website visitors, with a cost per visitor of $3
-
300,000
Unique Users reached during pre-launch
-
10,000
Post engagements during pre-launch
Digital Catalogue Audit: Social Media Marketing|
In a world saturated with countless and almost identical dating apps, HEROE is designed to stand out from the rest. Unlike traditional dating apps focused on swiping left or right, HEROE promotes socially positive dating, allowing users to support local businesses and charities by choosing their next date location directly within the App. Businesses are able to promote themselves as an ideal first location and then HEROE will donate a percentage of their booking fees to a charity of their choice. HEROE is about bringing together people with similar interests and those interested in making a difference.
HEROE was an idea that was turned into a reality through the successful development of their very own app. HEROE approached X/O Digital with the goal of increasing hype and awareness about the upcoming launch of their app platform, whilst also looking to increase the number of new users downloading the app through paid and organic digital channels. The team were responsible for strategizing and then activating social media and email campaigns that tackled each stage of the marketing funnel, from getting our creatives in front of as many eyeballs as possible via awareness and reach campaigns, to optimising for the lowest possible cost per install through App Install campaigns once it was time to launch.
Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with
digital.
Our team of digital wizards will help build and execute your perfect digital marketing
strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will
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Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with
digital.
Our team of digital wizards will help build and execute your perfect digital marketing strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will be
in
touch shortly.