As the preferred driving school for thousands of new drivers across Australia, LTrent approached the X/O digital team with the goal of expanding their client base quickly to keep up with their impending growth. Adopting a growth mentality meant that we had to focus on areas that will deliver the highest return for our client. Our task was to evaluate the performance of their current social media channels, determine how they are positioned in market relative to competitors and establishing a game plan centred on growth and boosting engagement and reach of their social content.

We were tasked with the goal of increasing user engagement and overall reach across their social channels, in particular Facebook and Instagram. Our team of social media wizards planned and developed a social content strategy that addressed each stage of the marketing funnel, from awareness, down towards more lead driven content with strong CTA’s pushing users to site. We were able to achieve the following results for our client.