The team at White Box engaged the X/O Digital team to help develop a bulletproof PPC strategy, navigating users down the funnel through each product campaign to convert on each respective product page on the website. White Box Analytics were previously running PPC activity in house and were looking to handover their ads management to a reputable and growth driven digital agency, so an internal audit of their current digital channels was needed, relying on our technical abilities and industry expertise to assessing to help develop a competitive and winning strategy that would help them reach their performance goals.

The initial approach that we undertook was to establish a healthy foundation for our client’s account by utilising all recommended best practices advised by our paid search teams. We began to deploy these initial foundational improvements in Q1 2022 and launched our ads activity in Q2 in a much better technical and competitive situation with a mapped out and complete paid search strategy.